Let's Tell Your Story
VM Digital is a video-focused marketing agency who generate leads and get results. Our clients come to us to help develop strategies, create video content, build websites and execute digital campaigns.
Our MD Michael Byers, believes that when it comes to marketing brands you should 'Sell the sizzle, not the sausage'.
"So when writing copy for client campaigns, videos or presentations, we try to convey the emotional benefits and avoid discussing product features. Emotional benefits are the good things that will happen when someone uses your product or service."
Our MD Michael Byers, believes that when it comes to marketing brands you should 'Sell the sizzle, not the sausage'.
"So when writing copy for client campaigns, videos or presentations, we try to convey the emotional benefits and avoid discussing product features. Emotional benefits are the good things that will happen when someone uses your product or service."
We would value an opportunity to help tell your brand’s story through video content.
But Why Video, you ask?
Here are just a few reasons why you should include video on your site.
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Viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in text. (Insivia)
- Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
- Social media posts with videos have 48% more views. (HubSpot)
- 85% of consumers want to see more video content from brands. (HubSpot)