VM Digital is a video-focused marketing agency who generate leads and get results. Our clients come to us to help develop strategies, create video content, build websites and execute digital campaigns.
Our MD Michael Byers, believes that when it comes to marketing brands you should 'Sell the sizzle, not the sausage'.
"So when writing copy for client campaigns, videos or presentations, we try to convey the emotional benefits and avoid discussing product features. Emotional benefits are the good things that will happen when someone uses your product or service."